Chiropractic Website Design That Books New Patients While You Are Closed
Chiropractic website design built on Astro: a page for every service you offer, every town you draw from and every phase of care you explain at the report of findings, with new-patient booking on the page instead of a phone number and office hours. You keep adjusting. We keep the site, the hosting, the fees and the updates moving.
Six Ways a Practice Loses a New Patient Before the First Visit
None of these are marketing problems. They are front-desk and expectation problems that happen to live on a website, and they cost you the person who was already reaching for the phone.
The page loads slower than the patient’s patience
A person with acute low back pain is searching on a phone, standing up, one-handed, because sitting hurts. WordPress and page-builder clinic sites carry plugin bloat that adds seconds. Every one of those seconds sends them back to the results page to call the practice listed under yours.
New patients can only book by calling during office hours
Most people search for a chiropractor in the evening or on a Sunday, which is exactly when your front desk is closed. If the only route in is a phone number, that visit becomes a voicemail, and a voicemail left at 9pm on Sunday competes with every practice that had a booking link.
You are invisible outside your own street
No pages for the towns you actually draw from, thin schema, no clean meta. Someone two suburbs over searches for decompression or prenatal care and gets a franchise clinic instead. You stay dependent on referrals from one physician who could retire next year.
The site says nothing about what a care plan is
Patients arrive expecting one visit to fix it, hear a twelve-visit plan at the report of findings, and quietly disengage around visit fourteen when the acute pain has gone. A website that explains phases of care before the first appointment does more for expectation-setting than any script at the front desk.
Every edit is an hourly rate and a waiting list
New associate joins, hours change for the holidays, you add a decompression table, the new patient offer changes. Each of those is a website edit, each becomes a quote at an hourly rate, and so the site quietly drifts out of date until it is actively misleading.
The design does not match the standard of care
Your rooms are clean, your intake is careful, your notes are meticulous. Then the website looks like it was built in 2015 and never opened again. A patient deciding whether to let somebody adjust their neck reads that gap immediately, and it costs you the ones who were most cautious.
Who This Is For, and Who It Is Not
Chiropractic website design is not worth buying for every practice. Here is the honest read on both sides, so you can rule yourself out in a minute rather than on a call.
This is built for you if
You recognise more than one of these without having to think about it.
- A single-doctor or two-doctor practice with open table timeYou have capacity in the schedule and the constraint is new patients arriving, not hours in the day. This is where online booking and real town pages change the week fastest.
- A practice that has added a service nobody knows aboutYou bought a decompression table, added Webster certification, or started taking personal injury cases, and the website still describes the practice you were running three years ago.
- A clinic where nobody is free to answer the phoneYour front desk is in a room with a patient, and the calls, texts and Instagram messages arriving after five o’clock are going unanswered until somebody has a spare minute the next morning.
- A practice that wants to stop renting every enquiryYou are tired of paying for each click and want pages that keep working after the ad budget stops, written around the questions people in your towns are actually typing.
Give this a miss if
We would rather say so now than three weeks into a build.
- A practice already booked out six weeks aheadIf your constraint is table time rather than new patients, a faster website mostly adds people to a waiting list. Hire an associate first and come back when there is room in the schedule.
- Anyone who wants patient volume or clinical results promisedWe will not tell you this raises your new-patient count or improves anybody’s outcome. We can tell you what gets built, how fast it loads and how quickly somebody can book. Anything past that is your care and your market, not our software.
- A clinic that wants to keep editing the site in-houseThis is done for you. You send the change and we make it. If somebody at your practice genuinely enjoys building pages, a page builder will suit them better than we will.
Built on Astro, So the Page Opens Before They Give Up
Somebody in acute pain is searching one-handed, standing up, because sitting is the thing that hurts. The page gets one chance.
90+ PageSpeed, guaranteed
We build on the Astro framework and guarantee a 90+ Google PageSpeed score, frequently a perfect 100, on both mobile and desktop. Almost all new-patient traffic to a clinic arrives on a phone, and often on a poor signal in a car park.
Faster than WordPress, Wix and GHL
No plugin bloat, no page-builder overhead. Static-first pages served from the edge open in a blink, dramatically faster than the typical clinic site running a booking plugin, a slider and a review widget on top of a theme.
A design that matches your standard of care
Calm, clinical and current, built around photographs of your own rooms, your own tables and your own team. The job is to make the practice look on screen the way it looks when somebody walks through the door.
What Changes Against the Site You Have Now
The same clinic, the same services, the same town. Only the thing standing between a search and a booked first visit is different.
| What matters | Our Astro site | A typical clinic site |
|---|---|---|
| Google PageSpeed | Our Astro site90 to 100, with 90+ guaranteed | A typical clinic siteFrequently 40 to 70 on mobile |
| Framework | Our Astro siteAstro, static-first and edge-served | A typical clinic siteWordPress, Wix or a GHL page builder |
| Hosting, SSL and maintenance | Our Astro siteInside the monthly, never itemised later | A typical clinic siteBilled separately, every month |
| Online booking for new patients | Our Astro siteOn the page, with confirmation and reminder | A typical clinic siteA phone number and office hours |
| SEO plus AEO and GEO | Our Astro siteSchema, meta, sitemap, robots, llms.txt | A typical clinic siteBolt-on plugins, partially configured |
| Pages for the towns you draw from | Our Astro siteOne written page per town you serve | A typical clinic siteRarely built, and rarely more than a list |
| Explaining phases of care | Our Astro siteA page per phase, written before the first visit | A typical clinic siteExplained verbally at the report of findings |
| Weekly articles | Our Astro siteResearch-based, 2,500 to 3,200 words each | A typical clinic siteA blog nobody has touched since 2021 |
| Your fees on the site | Our Astro siteRefreshed every single week | A typical clinic siteWritten once and never opened again |
| Enquiries after five o’clock | Our Astro siteAnswered and booked by the AI Engine | A typical clinic siteVoicemail until Tuesday morning |
| Change requests | Our Astro siteFive included every month at no extra cost | A typical clinic siteAn hourly rate and a queue |
Rank for the Searches Patients Actually Run
Fast pages are half of it. The other half is being structured so a search engine and an answer engine can both tell what you treat, which techniques you use, and which towns you cover.
Built to rank for the searches patients run
Search engines reward fast, well-structured pages. Correct titles, meta and headings mean Google can rank you for what people actually type, which is rarely the word chiropractic and usually a symptom, a town and the word near me.
AEO and GEO ready
Schema and meta an AI answer engine can read, so when somebody asks ChatGPT or Google AI Overviews which chiropractor near them takes auto injury cases or sees children, your practice appears inside the answer and not only in the links underneath it.
A page per town you draw from
Individually written pages for each town and neighbourhood in your catchment. Chiropractic is a repeat-visit service, so the drive matters more than in almost any other trade, and pages that name real streets and landmarks are how you win that radius.
Sitemap, robots.txt and llms.txt
A correct sitemap, a robots.txt that does not accidentally block you, and an llms.txt file, so search crawlers and AI crawlers can both index your services and your locations cleanly.
Everything Included, Up to 60 Pages
A complete clinic website rather than a template with your logo dropped into it. This is what ships with every build, on every phase.
Up to 60 pages
Home, About, a services overview plus a dedicated page per service: spinal correction, sports, prenatal and Webster, paediatric, decompression, auto injury, wellness care. Then a page per town, Contact, a new-patient booking page and a team page with your actual doctors on it.
Patient-education articles, weekly
Two research-based articles every week, each 2,500 to 3,200 words, written for what people search before they book: what an adjustment actually is, why the first visit is an exam rather than treatment, what a re-exam is for, and why a care plan runs in phases.
A care plan cost estimate by visit count
The number every patient is quietly working out before they ring: what a plan of this many visits, at this frequency, is likely to come to. It takes visit count and plan length and shows the cash figure alongside the insurance route, with the January deductible reset called out. It produces an estimate for planning, never a quote, never a fee schedule and never anything about what care anybody needs.
Free domain plus managed hosting
One domain is included if you do not already own one, and if you do we point it at the new site. Hosting runs on Cloudflare. You never receive a hosting bill, an SSL renewal, a CDN charge or a maintenance invoice, because none of them are itemised back to you later.
Enquiries into any CRM you run
Every form submission on your own site is pushed into whatever CRM your front desk already opens each morning, by direct API, by Zapier or by Make. That delivery is included rather than quoted, because a lead sitting in a second inbox is a lead nobody works.
Fully managed, so you never log in
Crashes, malware, patches, uptime and backups are ours. If a certificate expires on a Sunday it is our problem to notice and fix, and you are not the one hearing about it from a patient on Monday morning.
Every Enquiry and Every Booking, in One List
Nothing sits in a voicemail box waiting for somebody to have a free minute between patients.
Forms into any CRM
Every form pushes through direct API, Zapier or Make, so enquiries land in whatever system your front desk already opens each morning rather than a second inbox nobody watches. That delivery is included on every phase, not quoted as an integration.
Our CRM, with your own login
If you do not run one, we include ours. Every enquiry, every booked first visit and every no-show sits in one sortable list, so reactivation is a filter rather than an afternoon with a paper diary.
AI chat that books the first visit
On Corrective Phase and above, a chat agent answers do you take my insurance, does it hurt, how long is the first appointment and can I be seen this week, then offers your open new-patient slots while your team is in a room with somebody else.
Review requests timed to the plan
Upload your patient list and tag it. Requests go out at the point in a care plan where somebody has something specific to say, rather than messaging the whole list on the same Tuesday.
Your Fees on the Site, Updated Weekly
Exam fees move. Visit rates move. The cash plan you offered in January is not the one you are quoting in September, and the new-patient offer changes with the season. On most clinic websites the fees page was written once during the build and never opened again, so the person on the front desk ends up explaining why the website says something different from the card in their hand.
We update the figures on your site every week, on every phase, included. Send the new numbers and they are live, so a patient is always reading what you actually charge today and nobody is quoting from a stale number.
- New-patient exam and consultation feesWhatever you charge for the first visit, the exam and any imaging referral, shown as the figure you actually take today rather than the one you set two winters ago.
- Cash plan and package pricingVisit blocks, family rates and prepayment options kept in line with what the front desk is quoting, so nobody arrives having read a number you no longer honour.
- The new-patient offerSeasonal and community offers swapped in and out on schedule, so the site and the sign on the counter never disagree with each other in front of a patient.
- Insurance and coverage notesWhich plans you are in network for, what a superbill covers and how the January deductible reset changes the arithmetic, updated as your contracts and your billing change.
Research-Based Articles, 2,500 to 3,200 Words Each
Two every week on Relief Phase and three every week on Wellness Phase, written for somebody in your towns who has not decided to book yet. Not 600 words of filler with your town name dropped in.
What people search before they book
What an adjustment actually involves, why the first appointment is an examination rather than treatment, whether it is safe during pregnancy, what to expect the day after. These get read by somebody who is still hoping it settles by itself, and they are how your name becomes familiar.
The comparisons running in their head
Chiropractic versus physical therapy, seeing a chiropractor versus waiting it out, cash plans versus using insurance, your practice versus the franchise on the retail park. These catch somebody at the moment of deciding, which is exactly when the page has to be yours.
Cost, coverage and the practical questions
What a course of care runs locally, how the January deductible reset changes the maths, what a superbill is and when you would need one, and how personal injury billing works after a collision. High intent, and the questions people are least comfortable phoning to ask.
The AI Engine, for the Enquiries Nobody Is Free to Answer
Five pieces, all included from Corrective Phase upward. They exist because the front desk is in a room with a patient and most first-time enquiries arrive after the practice has closed.
1 AI receptionist
It answers the calls nobody in the practice can reach, because the front desk is in a room with a patient or the clock says seven in the evening. It answers what you have told it to answer, takes the details and offers your open new-patient slots.
1 AI chat widget on the site
The questions people will not phone to ask get asked in a chat box instead: do you take my insurance, does it hurt, how long is the first appointment, can I be seen this week. It answers from your own information and then offers a time.
1 AI across SMS, Messenger and Instagram
One agent covering all three, so a message sent to your Instagram at eleven at night gets the same reply as a text to the practice line. Every thread lands in the same place rather than three apps nobody has open.
1 call analysis reporting agent
It produces a PDF call analysis report, so you get a document you can read on a Sunday evening rather than a dashboard you will never log into. It tells you what callers asked for, which questions went unanswered, and which calls ended in a booked first visit.
A2P 10DLC registration, filed for you
US carriers require every business texting from a ten-digit number to register the brand and the campaign first. Without it your messages are filtered or blocked outright. We file the registration as part of the Corrective Phase setup.
The Content Engine, for a Practice Tired of Renting Attention
Everything in Corrective Phase, and then a publishing schedule that keeps working after the ad budget stops.
3 research-based articles a week
Three pieces a week rather than two, each still 2,500 to 3,200 words and each still researched rather than padded. Over a quarter that is a body of pages answering the questions people in your towns type while they are still hoping it settles on its own.
3 social media image posts a week
Branded image posts built from the same material as the articles, so the practice says something useful on social without anybody at the front desk being asked to think of a caption on a Tuesday.
2 reels a week
Two short vertical videos a week with AI voice, on-screen text and icons. They take the same questions the articles answer and put them where people scroll, which is a different audience from the one reading a 3,000 word page.
Your Google Business Profile, kept alive
For a clinic the map pack is usually where somebody finds you, not the website. We post to the profile, add photographs of the rooms and the team, keep the hours and services correct and answer the questions people leave on it, so the listing stays active instead of going quiet the month after it was set up.
Five Revisions Included Every Month, at No Extra Cost
Five is an inclusion rather than a limit. There is no size cap on any one of them, no hourly rate hiding behind it, and a flat price if you want more.
Five included every month, at no extra cost
Five revision requests every month are part of the plan rather than an allowance you are billed against. Holiday hours, a new associate on the team page, a decompression service page, a change to the new-patient offer, a correction to which insurers you take: each of those is one request.
There is no size limit on a single request
One revision is not one line. "Build two new service pages, here is the full copy and the layout for both" is a single revision, not four. Put as much into one request as you like, including a whole document written out.
After the fifth, a flat $20 each
Past five in a month, each additional revision is a flat $20, so you know the price before you ask. There is no cap on how many you can buy and there is no hourly billing hiding behind it.
Done in 2 to 5 working days, however large
Every revision is completed within 2 to 5 working days of you sending it, whatever its size. Small changes such as hours, a fee or a headshot are normally live the same day or the next morning.
Extra Languages, $100 One-Time Each
If a large share of the households in your towns speak Spanish at home, this is the cheapest line on the page. It is also the one almost every other agency does wrong.
A separate real page per language
Not a translate widget dropped into the corner of the page. Each language gets its own pages at their own URLs, with their own titles, their own meta descriptions and their own schema, which is the difference between a site Google can index twice and a site it indexes once.
Reciprocal hreflang between the versions
Every version points at its counterparts and they point back. That is what tells a search engine these are the same page in another language rather than duplicate content, and it is the part almost every multilingual add-on skips entirely.
Each language ranks and is quoted on its own
A Spanish page with its own URL can rank for Spanish searches and be quoted by an AI answer engine answering in Spanish. A translate widget creates no new URL at all, so there is nothing for either of them to find.
$100 one-time per language
A flat one-time fee per language on any phase, with no change to your monthly. Pick the language your catchment actually speaks. If a large share of the households in your towns speak Spanish at home, you already know whether this is worth a hundred dollars.
Pick the Phase of Care Your Practice Is In
The monthly is the figure that matters, so it leads. The same $697 one-time build fee sits underneath it on every phase and is charged only after you are live.
| What you are comparing | Most practices start hereRelief PhaseThe website, fully managed$127per monthplus $697 one-time build fee7 day launch | Corrective PhaseEverything above, plus the AI Engine$267per month + usageplus $697 one-time build fee10 day launch | Wellness PhaseEverything above, plus the Content Engine$647per monthplus $697 one-time build fee15 day launch |
| Right for you if | Relief PhaseYour schedule has room and the website is the reason it is not filling. Nobody can book a first visit without ringing during office hours, and the fees on the site have not been touched since it was built. | Corrective PhaseThe enquiries arrive and nobody is free to take them. Your front desk is in a room with a patient while the phone, the texts and the Instagram messages stack up, and most of them land after five o’clock. | Wellness PhaseYou want to stop renting every enquiry. The aim is to be the practice people in your towns already recognise by the time they decide to book, rather than the one that shows up only while an ad budget is running. |
| Up to 60 pages: services, towns, phases of care and team | Relief PhaseIncluded | Corrective PhaseIncluded | Wellness PhaseIncluded |
| 90+ PageSpeed guaranteed, built on Astro | Relief PhaseIncluded | Corrective PhaseIncluded | Wellness PhaseIncluded |
| New-patient booking on the page | Relief PhaseIncluded | Corrective PhaseIncluded | Wellness PhaseIncluded |
| Your fees refreshed on the site every week | Relief PhaseIncluded | Corrective PhaseIncluded | Wellness PhaseIncluded |
| Research-based articles, 2,500 to 3,200 words each | Relief Phase2 every week | Corrective Phase2 every week | Wellness Phase3 every week |
| Free domain, or we point the one you already own | Relief PhaseIncluded | Corrective PhaseIncluded | Wellness PhaseIncluded |
| Cloudflare hosting, SSL and CDN, never itemised later | Relief PhaseIncluded | Corrective PhaseIncluded | Wellness PhaseIncluded |
| Form submissions into any CRM by direct API, Zapier or Make | Relief PhaseIncluded | Corrective PhaseIncluded | Wellness PhaseIncluded |
| Revisions included every month at no extra cost | Relief Phase5 | Corrective Phase5 | Wellness Phase5 |
| Additional revisions after the fifth | Relief Phase$20 each, no cap | Corrective Phase$20 each, no cap | Wellness Phase$20 each, no cap |
| Revision turnaround, however large the request | Relief Phase2 to 5 working days | Corrective Phase2 to 5 working days | Wellness Phase2 to 5 working days |
| Fully managed: crashes, malware, patches, uptime, backups | Relief PhaseIncluded | Corrective PhaseIncluded | Wellness PhaseIncluded |
| 1 AI receptionist for the calls nobody can reach | Relief PhaseNot in this phase | Corrective PhaseIncluded | Wellness PhaseIncluded |
| 1 AI chat widget on the website | Relief PhaseNot in this phase | Corrective PhaseIncluded | Wellness PhaseIncluded |
| 1 AI handling SMS, Messenger and Instagram | Relief PhaseNot in this phase | Corrective PhaseIncluded | Wellness PhaseIncluded |
| 1 call analysis reporting agent, delivered as a PDF | Relief PhaseNot in this phase | Corrective PhaseIncluded | Wellness PhaseIncluded |
| A2P 10DLC registration, filed for you | Relief PhaseNot in this phase | Corrective PhaseIncluded | Wellness PhaseIncluded |
| 3 social media image posts a week | Relief PhaseNot in this phase | Corrective PhaseNot in this phase | Wellness PhaseIncluded |
| 2 reels a week, AI voice with on-screen text and icons | Relief PhaseNot in this phase | Corrective PhaseNot in this phase | Wellness PhaseIncluded |
| Google Business Profile posts, photos, questions and upkeep | Relief PhaseNot in this phase | Corrective PhaseNot in this phase | Wellness PhaseIncluded |
| Launch window from the onboarding call | Relief Phase7 day launch | Corrective Phase10 day launch | Wellness Phase15 day launch |
| What changes for the practice | Relief PhaseA patient searching at 9pm on a Sunday books Tuesday themselves instead of leaving a voicemail. The confirmation and the reminder go out without the front desk typing them, and the intake is already in your CRM on Monday morning. The fees and the new-patient offer on the site match the ones on the counter, because we change them the week you change them, and every edit you want is a request rather than a quote. | Corrective PhaseNothing arrives after hours and waits. The receptionist agent answers the call, the chat widget answers on the page, and one agent covers SMS, Messenger and Instagram, so a first-time enquiry gets a reply at the moment it is made instead of the next working morning. At the end of the period you get a PDF that reads plainly: what callers asked for, which questions went unanswered, and which calls ended in a booked first visit. | Wellness PhaseThe practice stops depending on whatever you are paying for this month. Three long research-based articles, three image posts and two reels a week give you pages and posts that keep answering the questions people in your towns type long before they are ready to book, and the same material is reused across search and social rather than living only on the blog. Your Google Business Profile is worked on in the same rhythm, so the listing most patients actually find you through stays active instead of going quiet after the month it was set up. |
| Start where the problem is | Relief PhaseStart here | Corrective PhaseAdd the AI Engine | Wellness PhaseAdd the Content Engine |
Third-party integrations are quoted separately. Form submissions from your own site into any CRM are included; connecting practice management software, a billing platform, a booking system or a custom API is priced before we build it and never billed afterwards. The full range sits on the chiropractic snapshot pricing page.
Your Front Desk, Before and After
Not a feature list. The difference a practice manager and a new patient both notice inside the first month.
Live in 7 Days on Relief Phase
Four steps, and you do not pay the $697 build fee until the last one is done and you have said you are happy. Corrective Phase takes 10 days and Wellness Phase 15.
Pay the first monthly invoice
You start on the monthly for the phase you pick. The $697 one-time build fee is not charged at this point and does not appear on the first invoice.
One onboarding call
We collect it in a single sitting: your services and techniques, which insurers you take, your new-patient offer, your fees, your hours, the towns you draw from, your photographs and your doctors.
We build it
Relief Phase is live 7 days after that call. Corrective Phase takes 10 days, because the AI receptionist and the chat agent have to be trained on your services, your fees and your booking rules first. Wellness Phase takes 15 while the content engine is spun up.
Pay the one-time fee once you are live
The $697 build fee is charged only after the site is live and you have said you are happy with it. That order is deliberate and it is the reason practices are willing to start.
Book a Call and Get Your Website Quote
Pick a time below. We will look at your current site, map the services and towns worth a page each, and give you a clear quote and a date.
Chiropractic Website Questions, Answered
Relief Phase is $127 a month, Corrective Phase is $267 a month plus AI usage, and Wellness Phase is $647 a month. Every phase carries the same $697 one-time build fee. You pay only the monthly invoice up front. The $697 is charged after the site is live and you have said you are happy with it, which is the order that matters and the reason practices are willing to start.
A revision is any change request you send us, and there is no limit on how much goes into one. Updating text, adding a page, changing a colour, adding a doctor to the team page, updating your fees and swapping a seasonal new-patient offer are all revisions, and so is something much larger: "build two new service pages, here is the full copy and layout for both" is a single revision rather than four. Five are included every month at no extra cost. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing. Every revision is completed within 2 to 5 working days of you sending it, whatever its size.
Form submissions from your own site into any CRM are included at no extra charge, by direct API, by Zapier or by Make, so enquiries land in whatever system your front desk already opens each morning. Anything beyond that is quoted and charged separately: connecting practice management software, a billing platform, a booking system you already run, an accounting tool, a payment processor or a custom API. We price it before we build it and you decide. Nothing is billed after the fact.
Yes. Every post is research-based and runs 2,500 to 3,200 words, on Relief Phase at two a week and on Wellness Phase at three a week. That is the deliberate difference from the 600-word filler most agencies ship at this price. Each piece is written around your own services and your own service area, sourced rather than padded, and you approve it before it publishes. It describes how the writing is done and is not a claim about what the writing will achieve for your practice.
It is an estimate and never a quote. A patient sets the visit count and the frequency and the tool shows roughly what a plan of that shape comes to as cash, alongside the insurance route, with the January deductible reset called out. It is the arithmetic people are already doing badly in their heads before they ring. It does not price your care, it does not tell anybody what care they need, it does not check a benefit and nothing it displays commits you to a fee. We label it as an estimate on the page itself for exactly that reason.
Yes, at $100 one-time per language on any phase, with no change to your monthly. The important part is how it is done. Most multilingual offers bolt a browser translate widget onto the page, which creates no new URLs, so Google has nothing extra to index and you still rank in one language. We build a separate real page per language, each with its own URL, title, meta description and schema, linked to its counterparts by reciprocal hreflang, so the Spanish version can rank on its own and be quoted on its own by an AI answer engine. The pages are professionally built per language. They are not certified or sworn translations, and publishing in a second language does not change what may be said about chiropractic care.
For a clinic the map listing is usually where somebody finds you rather than the website, and most profiles go quiet the month after they are set up. On Wellness Phase we keep yours worked on: posts, fresh photographs of the rooms and the team, correct hours, services and insurers, and answers to the questions people leave on the profile. It is upkeep of the listing itself, not a promise about where the listing ranks.
We build on the Astro framework, which ships almost no JavaScript and serves static-first pages from Cloudflare’s global edge. There is no plugin bloat as on WordPress and no page-builder overhead as on Wix or GHL. We guarantee a 90+ Google PageSpeed score, often 100, on both mobile and desktop. It matters here because a person in acute pain is searching one-handed on a phone and will not wait.
Yes, and it is usually the first thing practices notice. The new-patient booking flow sits on the page, somebody picks a slot, and the confirmation and reminder both go out automatically. Most searches for a chiropractor happen outside office hours, so this is the difference between a booked first visit and a voicemail nobody returns until Tuesday.
Five things. An AI receptionist answers the calls nobody in the practice can reach. An AI chat widget answers on the website and offers your open new-patient slots. One AI agent covers SMS, Messenger and Instagram so all three get the same reply at the same speed. A call analysis reporting agent produces a PDF report on what callers asked for, what went unanswered and what ended in a booking. And A2P 10DLC registration is filed for you, because the carriers require it before any SMS can send.
The $267 covers the build, the training and the running of the agents. On top of that there is a usage fee covering AI minutes and message volume, billed at cost with no margin added. We say so plainly because a practice with a busy phone will use more minutes than a practice with a quiet one, and pretending otherwise would only mean padding the monthly for everybody.
It is a PDF because a document gets read and a dashboard does not. It tells you what callers asked for over the period, which of those questions nobody answered, and which calls ended with a first visit on the calendar. In a practice that is usually where you find out that eleven people asked about prenatal care, or that the questions coming in are all about a service you have not built a page for yet.
Whatever you charge changes: the exam fee, the visit rate, the cash plan blocks, the new-patient offer and which insurers you are in network for. On most clinic websites the fees page was written once and never opened again, so the front desk ends up explaining why the site says something different. We update those figures on your site every week. Send the new numbers and they are live.
We write patient-education content in plain language and you approve every piece before it publishes. We do not write clinical claims, we do not describe outcomes, and nothing we publish should be read as medical advice or as a promise about anybody’s recovery. Where a page touches scope of practice or advertising rules in your state, you are the licensed party and the final word is yours.
With fast pages, real town pages, correct schema and clean sitemap, robots and llms files, we expect a site to start ranking in its own catchment within three to five months. We will not promise day-one rankings and we will not promise a new-patient number, because your market, your offer and your reviews decide that as much as the website does.
Yes, and doing it carefully is the point. A phase-of-care page describes what relief, corrective and wellness care mean as stages of a plan, what a re-exam is for and why frequency changes over time. It sets expectations without describing what any individual should expect to feel, which is both the honest version and the version that survives an advertising review.
Yes, and it should. A dedicated auto injury page that explains what to do after a collision, what documentation matters and how billing usually works answers questions people search within days of an accident. It is one of the highest-intent pages a practice can own, and most clinic websites do not have one at all.
Relief Phase launches 7 days after the onboarding call. Corrective Phase takes 10 days, because the receptionist and chat agents have to be trained on your services, your fees and your booking rules before anybody speaks to them. Wellness Phase takes 15 days while the content engine is set up. The clock starts at the onboarding call, not at payment.
We rebuild it. You keep the domain, existing URLs are redirected so you do not lose whatever ranking you have earned, and we migrate the content worth keeping including your new-patient paperwork if it lives on the site. The old site stays up until the new one is live.
Yes. Each location is set up as its own site on whichever phase suits it, with its own hours, its own doctors, its own booking flow and its own town pages, so somebody searching for one location never lands on another. Tell us how many you run on the call and we will map it out before anything is built.